Salesforce.com Integration for SAP
The Need
Many companies are dependent on SAP to manage back-end processes like finance, manufacturing, inventory, HR, etc. However, as companies become more customer-centric, mobile, and virtual, CRM applications like Salesforce.com offer many advantages to managing sales and support processes.
The Solution
Integrating customer information across a company is essential to winning new customers, driving repeat business, and maximizing customer satisfaction. The core Pervasive integration products, coupled with over 150 connectors for most leading application and data resources, are designed to integrate information without the high costs of custom programming.
Extending Salesforce and SAP
Both Salesforce.com and SAP offer "best in class" functionality and full, robust feature sets. But as islands of automation, the combined business value of these tools cannot be realized without an equally robust integration solution from Pervasive.
Computing history is riddled with the classic problems of integrating between "Front-end" and "Back-end" applications. Today, companies fully integrate critical business information in order to:
- Synchronize account master and customer contact data
- Initiate orders based on closed opportunities
- Share invoicing information to improve collections
- Check product availability and inventory levels
- Confirm credit and payment histories
- Research support incidents before the next sales call
- Improve cross-sell and up-sell opportunities by sharing purchase histories
These examples illustrate how Pervasive is helping companies extend the value of their investments in Salesforce.com and SAP.
Pervasive Software enables companies to integrate Salesforce.com with SAP and other business systems. Now critical customer and business information can be shared with sales, marketing, operations, and support teams to improve customer centricity, support services, and operational efficiency.
Benefits
Synchronizing, uploading, and downloading key data elements between Salesforce.com and SAP ensure that information is delivered to the right place at the right time to drive key business initiatives such as:
- Improving customer centricity and profitability by leveraging a single view of leads, customers, accounts, contacts, opportunities, etc.
- Pushing information to customer-facing functions, so sales, service, customer support, channel partners, and marketing teams can gain access to customer information that enables real-time analysis and decision making.
- Increasing operational efficiency by eliminating re-keying, cut and pasting, phone and fax errors, and screen swapping.
