Use Case: Pervasive Business Integrator Embedded

Two technology companies have recently merged. The new entity must deliver a 50% increase in combined sales within 60 days to prove its value to shareholders, making meaningful, real-time communication between the various Sales and Marketing departments critical.

It turns to an application developer providing a CRM solution with Business Integrator Embeddable. Not only does the customer company benefit from the power of the new CRM solution, it can take advantage of the solution's ability to cross organizational boundaries to share and exchange data easily, cost-effectively, and in real time.

The result for the application developer:

Increased customer loyalty by allowing the customer to advance its business goals without implementing new business rules that would hinder fast sales and marketing activity.