Product Marketing Manager
Code: 24587
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Job Description:
Pervasive has established itself as a technology and value leader in data integration software and solutions for ISVs and SaaS vendors, with a compelling strategy for customers in the US and overseas. Our Integration Products Group is looking for a dynamic individual to participate in accelerating the growth of our business by taking an entrepreneurial leadership role in Product Marketing. Reporting to the Director of Worldwide Marketing & International Channels you will be involved in the full range of business and technology domains that contribute to the successful development and execution of Product Marketing strategies and programs.
Essential Duties and Responsibilities:
Analysis & Strategy:
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Research and monitor growth segments within the worldwide market for data integration software and services.
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Develop and execute marketing strategies and plans for attaining leadership and revenue growth within each of those segments.
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Maintain strong command of target market segments, product benefits, value propositions, customer needs and competitive messaging.
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Develop optimal positioning of products in the marketplace. Articulate the value proposition, distill key benefits and “why the buy” factors for our sales teams.
Collateral & Sales Support:
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Write content for white papers, sales presentations, marketing campaigns, product demos, technical overviews and partner/alliance offerings. (Graphical design and production will be carried out by other members of the marketing team).
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Provide guidance and training on the use of these materials for our marketing and sales teams.
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Drive revenue growth through targeted marketing programs and alliances.
Required Experience and Education:
- Undergraduate degree (graduate degree preferred) in Marketing/Business or Computer Sciences.
- 7+ years in marketing, sales or business development relating to business software products and services, including channel development targeting SI’s and ISV’s.
- Familiarity with database and application development technologies.
LOCAL CANDIDATES ONLY
An Equal Opportunity Employer
